Tag Archives: Marketing

employees

Keep Your Employees Motivated And Increase Your Sales

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It no longer appears to be . . . but is a fact that we are in the throes of a full-fledged recession. Everyone is feeling the pressure on the home front as well as needing to increase sales. Employee moral may be down from what it was previously as staffs are taking notice of the changes in the business flow, wondering if their jobs are in jeopardy and concerned about making ends meet.

All of this strain can take its toll and if you haven’t noticed already, you may begin to see a decline in productivity, negative attitudes, and depression in some of your staff. While all of these reactions are common, understandably so, if left unattended, these attitudes can be detrimental to your business.

Your business needs positive, upbeat employees to provide excellent service and that is an impossible task for someone with an unenthusiastic, pessimistic attitude. Patrons pick up on this and you cannot take the chance of depressing attitudes rubbing off on them. Most importantly, purchases are not made by people who feel in a less than positive mood.

It is very important that you take notice and find ways to counteract any negativity in the workplace to provide a comfortable and positive environment for your customers as well as your employees. Anyone can tell when there is tension in the air and it is awkward to say the least. An unpleasant atmosphere is the last thing that your company needs for your sake as well as for the sake of your consumers and employees.

To offset any downbeat attitudes and behaviors that may impede your growth, take steps to first communicate with your staff openly and honestly. Perhaps weekly meetings are in order to keep them apprised of what is going on in the business so that they feel secure in their positions. I encourage you to ask for feedback, suggestions and ideas as to how you can best keep them motivated and enthusiastic.

 

employees

Implement creative ways to keep the lines of communication open and encourage staff to come to you when they feel a need to talk about problems they may be having. You will have to take an active role and be the one who motivates and supports your employees. Letting them know that they are of value to your organization and that they are appreciated for the job they perform will go a long way in shaping and maintaining their attitudes. Initiate, for example, pot luck lunches, recognition programs and contests to improve morale. Continue praise and thankfulness for a job well done. In a word, be the kind of perfect employer that you, yourself would like to have. Read more information at http://online.wsj.com/articles/burger-king-to-buy-tim-hortons-1409053466.

Get to know them on a personal level. It is possible to maintain the employer/ employee balance in a relationship while having care and concern. Be genuine in taking an interest in them their aspirations, goals, motivations, families, etc. Allow them to get to know you and see you as a person instead of just “the boss”. Creating a lasting bond promotes loyalty, dedication and improved performance. Just be mindful to not allow your new found associations to become a source of rivalry or favoritism. Treat all employees equally, with the same respect, consideration and admiration as you would have them show to you.

Encourage your employees and motivate them by remaining optimistic and cheerful yourself. Find creative ways to inspire, stimulate, and induce your staff to continue working with smiles on their faces. Smiles are contagious and if your employees are happy, they have the potential to improve relations, and make your customers more comfortable.

small business

Being A Small Business Can Be A Great Sales Advantage

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Just because you own a small business does not mean that the recession has to be the end of it all. Being a small fish in the sea of commerce, at this time, has plenty of advantages. Now is not the time to get discouraged by shallow profits, soaring costs and slowing business traffic. This is an opportunity to be thankful for the advantages made available because you are a small business owner.

While large corporations and conglomerates are at the mercy of banks and government to provide loans and bailouts to keep their heads above water, you as a small business owner have a much better chance of survival even though that may not appear to be the case. If your business is on pretty solid ground financially, the less you have to borrow, the better the chance you have of obtaining a loan should you need one. Provided they are in the same economic boat as the rest of the world, the larger company generally needs a larger amount of funding. The more needed, the less likely a financial institution will be to take on such a risk in these tumultuous times.go to http://www.beaconcom.sg/ for more information.

Small business has the benefit of being able to create personal, lasting relationships with its customers and can use these relationships to their advantage. It is easier to get feed back from a patron that you have a personal relationship with and these same customers are the same ones who provide word of advertising as well as give referrals to family and friends. Should it become a necessity to cut back on marketing, you can rely on your loyal customers to help you out. The public in general is more apt to be supportive of a small business because of their relationship to you and your staff. You are more on their level than the corporate giant is.

As a small business owner, you are in a position to see changes more readily than big business. CEOs and VPs do not normally have their fingertips on the pulse of their larger companies and rely on others to keep them abreast of changing situations. Sometimes this can be a slow process. By the time upper management is advised of circumstances and current business trends, a timely solution needs to be implemented.read more reviews from this post.

After a considerable “wait and see what happens” time has passed and upper management sees the need to implement changes, the necessity sometimes is in a dire state. By the time the whole process is complete, considerable time has been wasted and upper management must take drastic measures to maintain the status quo.

Small business, on the other hand, has better than a bird’s eye view and can act immediately as soon as changes begin to take place. As long as you are on top of things and are prepared to take the bull by the horns because you have taken the time to prepare and anticipate changes in business trends, you can proceed confidently and implement strategies to offset a disastrous situation.

small business

You are your own boss and have sole responsibility for decision making. Should you decide to take on a new product line or execute a new promotion, you can do so straightaway without the hassle of conferring and seeking approval of decision makers. Yours is the opportunity many are wishing they had at this time. Take advantage of being the small fish in a big pond and swim like you own it… because you do.