Category Archives: SEO

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SEO Copywriting: The Five Essential Elements to Focus On  

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 Do you know what SEO copywriting is all about? SEO copywriting is all about creating content that is useful, compelling and valuable and it targets some keywords which make it easy for people to promote it on the social media platforms. The main aim of SEO copywriting is to improve your Google ranking through the selected keywords. It also increases the relevance and the authority of your content. The five essential elements to focus on are:

Title

The title plays a very important role in an article or blog and that it is advisable to optimize an article for the purposes of SEO. On the other hand it is recommended that you increase the keyword in the title. When the keyword is closer to the front it makes it easy for you to find what you want without struggling with the keywords. There are two separate titles; there are some that are visible to the readers and others that are visible by the search engines such as Yahoo and Goggle.  Visit this site for more information : beaconcom.sg

Content

The content that is found in SEO should be focus on a given topic and it should be detailed and should be specifically be centred on the keyword phrases. In most cases small articles do not compete with big articles when it comes to substance of the content. Your article should have at least three hundred words so that your content can be easy to find and read. To improve the ranks make the keyword phrase to be bold.

Keyword frequency

Do you what keyword frequency means? It simply means the number of times in which your targeted keywords are appearing on the content. SEO leads generation can help one to know how to ensure that keyword frequency is well utilise in an article or in a certain content. Keyword frequency is not the same as keyword density because keyword density explains the ratio of the keywords to all the words that are in the content. Keyword frequency needs to be taken into consideration because it can also affect the ranking.

Page links

How well are you connected with other pages that are found on the web? That is what page rank entails. Links are the fundamental basis of most of the search engines because they enable you to reach a website that you don’t know. Back links with desired keywords are said to be the best and that is why most people lay emphasis on them. Page links are also very important to inbound marketing and sales.

Meta description

Do you know what SEO copywriting is all about? It is all about making your content to be presentable and valuable in the search engines. Meta description is what gives the search results from a particular search engine. For one to get a click the reader need to be satisfied with the title and the content in the article or sample. Last but not least, SEO copywriting has helped to make information on the search engines to have meaning and to be more presentable.

marketing strategy

Inbound vs. Outbound: Why is inbound marketing better than outbound marketing?

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Inbound and outbound marketing strategies are different and they use different techniques. These two marketing strategies are confusing in most cases and therefore you need to be very careful on the kind of strategy or technique you use as a marketing strategy. Inbound marketing strategy enables the small businesses to save money and also to grow their customer base.

What outbound marketing means?

Outbound marketing or interruption marketing means ensuring that the largest number of people get your marketing message and this is possible mainly through cold calling, advertising, direct mail and through other techniques have the ability to interrupt the daily lives of people. For the outbound marketing model to be successful there must be several messages that must be pushed using different channels so that people are able to get the message. Outbound marketing strategy is expensive and therefore it is important for you to know all the options that are available in the market today and their costs. Here are some of the reasons why inbound marketing strategy is the best strategy for those who want effective customer acquisition:

The price of inbound compared to that of outbound

What you have to know about the outbound marketing strategy is that this is an endeavor that is very expensive. Some of the main costs that are associated with outbound marketing are mailing and printing of materials, the spread of messages through radio, television or any other media. In bound marketing is cheap and less expensive and anyone can try it provided that you have the required skills.

Better two-way communication

It offers a two way communication where the customer is able to directly interact or communicate with the business using a dialog. Some of the other platforms that they use are Facebook wall of the company, business blogs, comments or sometimes taking part in contests. When people are in control of your message it is easy for them to believe your services because they are more receptive to your message.

Period are not able to tune out your messages

marketing strategy

Inbound marketing is preferred by many as compared to outbound marketing where you have to force people to see or hear your message. This technique is at times annoying and intrusive. Most people has tuned it out because it’s not able to put the message exactly where it is supposed to be put and that is to the target market. Get latest information at http://tech.co/create-smart-affordable-marketing-2016-12

Lastly, choosing a marketing strategy is not an easy thing but it is important for you to know that most companies use inbound marketing strategy and this strategy is easy and cheaper as compared to using outbound marketing. For small businesses inbound marketing strategy is better to work better because in this way you are able to reach your target market.